The "TrustDALE Investigative Process" is completed through a personal interview with the business owner or representative, a completed application, a public records search, and secret shopping. Many companies apply to become a "TrustDALE Certified Company," but not everyone makes the grade. Only the best companies receive the coveted certification, and it all starts with the 7-Point Review Process


1. Price


The company must honor the price it advertises, and not use unavailable products to lure and trap customers into more expensive products. This review may be accomplished by a combination of email, phone, and/or secret shoppers. 

2. Verified


The performance of each company is continually and systematically reviewed for delivery of excellent customer service. 

3. What would Dale do?


Dale Cardwell developed a proven standard of consumer fairness through thousands of real-wold problem-solving experiences. Inclusion means Dale would choose to personally do business with this company.


4. Consumer Experience


The TrustDALE team reviews well-known sites as well as more specialized databases to determine patterns of customer satisfaction. 

5. Licensing, Professional Certification, Insurance and/or Bonding


Each company must be reviewed for proper professional credentialing. This is reviewed frequently. 

6. Lawsuit Search and Review


A review of the company’s litigation history is requested and reviewed to assure no patterns of unprofessional or illegal business practices.


7. “Make it Right Guarantee”™


The Company agrees to accept and abide by TrustDALE’s Make it Right Guarantee™.


Click here if you'd like to know more about the Make it Right Guarantee™

If you contacted AFTER FIVE FLOORS through TrustDALE your purchase is automatically backed by the

$10,000 Make It Right Guarantee.


If you DID NOT use TrustDALE, you can register your purchase by clicking here